Uncovering Opportunities, Delivering Results

Igniting potential through insights, collaboration, creativity, and transformative thinking

About Us

At Potentialize Marketing Group, we don’t just advise — we immerse ourselves in your business, uncovering untapped opportunities and guiding transformational growth. With deep industry expertise and an unwavering commitment to igniting unique potential, we provide the strategic edge needed to thrive in competitive markets. Our tailored, collaborative approach ensures that each client benefits from sharp insights, innovative solutions, and hands-on support rooted in thoughtful engagement.

We offer a comprehensive suite of services designed to meet your most pressing business needs—whether it’s shaping strategy, uncovering actionable insights, driving product innovation, executing go-to-market launches, optimizing sales channels, managing agency relationships, providing fractional executive leadership, advising on mergers and acquisitions, or guiding business transformation. Whatever your challenge, we bring the experience, strategy, and execution power needed to drive meaningful results.

Companies choose Potentialize Marketing Group because we go beyond recommendations — we become a trusted partner in execution. We engage authentically, empower teams, and deliver creative solutions that drive measurable impact. Every initiative is designed for success, built on smart strategy and forward-thinking execution.

Let’s unlock new possibilities together. Potentialize Marketing Group isn’t just about strategy—it’s about momentum, innovation, and tangible results. We’re here to help you achieve more than you thought possible.

Services

Team

Lara Peterson

Founding Growth Catalyst

Lara is a dynamic and strategic consumer marketing leader with a proven track record of designing impactful marketing strategies and cultivating high-performing teams for global brands she has worked on over the years including Honeywell, Vicks, Braun, PUR, FoodSaver, Bionaire, Holmes and Avery Office Products. As a passionate brand and product marketer, Lara excels in transforming consumer insights and audience data into actionable growth opportunities, innovative product launches, and enduring brand-strengthening initiatives.

Her expertise extends to creating long-term strategic plans and navigating complex organizational transitions, such as mergers and acquisitions (M&A) and divestitures, ensuring seamless operational continuity. Recognized for her vibrant, self-starting approach and servant leadership style, Lara brings high emotional intelligence to fast-paced, entrepreneurial environments. She thrives on driving growth, managing change, and inspiring enthusiasm across teams and stakeholders.

Extensive Network of Fuel Drivers

Our extended team is comprised of a trusted network of professionals, seamlessly integrated with our operations to deliver exceptional results across all service areas.

Contact

Call Us

+1 774 573 4122

Email Us

info@potentializemarketinggroup.com

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