Uncovering Opportunities, Delivering Results

Igniting potential through insights, collaboration, creativity, and transformative thinking

About Us

Potentialize Marketing Group is the partner companies need to uncover untapped opportunities and achieve extraordinary results. By leveraging deep industry expertise and a proven ability to ignite unique potential, we provide a strategic edge in competitive markets. Our tailored, collaborative approach ensures that each client benefits from sharp insights and innovative solutions rooted in thoughtful engagement.

We offer a comprehensive suite of services designed to meet your most pressing needs, including strategy development, actionable insights, product innovation and development, go-to-market launch strategies, sales enablement, agency management, fractional executive leadership, business advisory, and mergers & acquisitions consulting. Whether you're looking to strengthen your brand, launch new products, optimize operations during transitions, or drive transformational growth, we deliver results.

Companies choose Potentialize Marketing Group because we go beyond simply advising—we engage authentically, empower your teams, and deliver creative solutions that drive progress. With a focus on actionable strategies and measurable outcomes, we ensure every initiative is poised for success.

Potentialize Marketing Group is your catalyst for growth and your partner in shaping a thriving future. Let’s unlock your potential together.

Services

Team

Lara Peterson

Founding Growth Catalyst

Lara is a dynamic and strategic consumer marketing leader with a proven track record of designing impactful marketing strategies and cultivating high-performing teams for global brands she has worked on over the years including Honeywell, Vicks, Braun, PUR, FoodSaver, Bionaire, Holmes and Avery Office Products. As a passionate brand and product marketer, Lara excels in transforming consumer insights and audience data into actionable growth opportunities, innovative product launches, and enduring brand-strengthening initiatives.

Her expertise extends to creating long-term strategic plans and navigating complex organizational transitions, such as mergers and acquisitions (M&A) and divestitures, ensuring seamless operational continuity. Recognized for her vibrant, self-starting approach and servant leadership style, Lara brings high emotional intelligence to fast-paced, entrepreneurial environments. She thrives on driving growth, managing change, and inspiring enthusiasm across teams and stakeholders.

Extensive Network of Fuel Drivers

Our extended team is comprised of a trusted network of professionals, seamlessly integrated with our operations to deliver exceptional results across all service areas

Contact

Call Us

+1 774 573 4122

Email Us

info@potentializemarketinggroup.com

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